Alpine Run Project

How do you encapsulate the dreams and motivations of 72 young people at the start of their journey with running?

The Alpine Run Project offers hundreds of young people from inner cities across the UK trail running and nature opportunities to build their professional networks, and compete at a UTMB trail running race in the Alps.

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Utilising our team of social first storytellers, we built out content pillars in partnership with JD Sports and Nike, putting young people at the centre of the content. We educated and upskilled them to become their own content creators, helping deliver an always-on supply of authentic organic content for the project.

Throughout the journey, our team were literally running through the streets and up mountains to capture the action and emotion ⛰️. We produced social edits in real time for posting on the go, building organic growth for the project and landing UGC content on Nike and JD's owned channels.

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