Cardea

How do you make a finance advisory company stand out in an industry notorious for mundane visual identities?

Cardea wanted to position themselves as an exciting, people-driven company, distinct from the usual dull finance firms.

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We spent time with Cardea’s team to understand their values and connections to their clients. We then developed the core strategic messaging and visual ideas that highlighted the unique Cardea difference.

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We created a new visual identity inspired by Cardea, the goddess of doorways. Utilising archways as symbols of new opportunities, we developed the design across all touchpoints, including branding, assets, and web build.

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The new visual identity showcased Cardea as a dynamic, people-driven company. The branding was applied across all touchpoints, transforming their presence and highlighting their commitment to opening doors for families and the individuals they serve.