Amazon

How do you ignite the passion of entrepreneurs across Europe and get them to sell on Amazon? In 2022, the Sell on Amazon team tasked us with a thrilling mission: attract, convert, and launch more sellers in the EU5 and 3PX markets.

We unleashed a full-funnel digital marketing campaign that put sellers and Amazonians at the heart of the creative process. For the first time, we distributed vibrant static and video content across Sell on Amazon Europe channels. This included launching a new Sell on Amazon Europe Instagram account and creating bespoke, engaging landing pages.

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We went all-in on lower funnel activities to generate leads through Meta and LinkedIn. Running localised, translated content in the UK, Spain, Italy, Germany, France, and 3PX markets (Netherlands, Poland, Sweden, Belgium). We later expanded to Portugal and 16 additional EU countries with English content. Our bespoke ads stood out with their strong engagement and direct communication, making sellers feel like they were part of something big.

We created downloadable playbooks packed with tips and tricks to guide sellers on their Amazon journey. Our integrated approach of design, video, and social media crafted a dynamic and cohesive presence for Sell on Amazon Europe, making it easy and exciting for new sellers to join the platform.

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Our campaign helped Sell on Amazon stand out in a competitive market. The new Instagram account, bespoke landing pages, and targeted ads increased engagement and conversions, expanding the seller community across Europe. We turned the challenge into a celebration of entrepreneurship, making Sell on Amazon the go-to platform for aspiring sellers.